October 2014

INTRODUCING A CITYWIDE TOOL FOR QUANTIFYING HAPPINESS

“Make Dubai the happiest city on earth”, is the ambitious directive His Highness Sheikh Mohammed Bin Rashid Al Maktoum in his position as Prime Minister of the UAE and Ruler of Dubai has set for Smart Dubai and its initiatives.

The Happiness Meter is one of Dubai's first strategic 'smart city' initiatives. As the world’s first, city-wide, live sentiment capture engine, the meter represents a measurement gauge for the happiness goal. However, the Happiness Meter is more than just another silo tool to collect experience feedback: through the centralised data dashboard a map of happiness across the city can be created, which allows private sector and government entity hosts of Happiness Meter touch points to relate and rank customer experiences within industry sectors and geographic areas, as well as differentiate between direct and web based interactions.

The initiative is among the first of its kind in the world to gauge delightful experiences across an entire city, including private sector and government entities in parallel. The Happiness Meter can be easily integrated into existing feedback collection, or be a stand alone unit within web sites or physical locations.

With the purpose to support the happiness goal of Smart Dubai, the Meter is not set up to generate competition between the host entities in private and governmental sectors. Data provided to the host in the dashboard is hence anonymous, giving a comparative output without identifying other participating entities.

Overall, the Happiness Meter presents the easiest interface towards the user who will mark one of three cases, (1) satisfied, (2) neutral, (3) dissatisfied, generating simple but most valuable output data for the hosting entity. Through its simplicity and ease of use the Meter integrates seamlessly into the experience flow of residents and visitors of Dubai, while creating meaningful data towards the goal of “making Dubai the happiest city on earth.”