Ralph Lauren isn't afraid to experiment with new tech. Last year, the brand introduced a smart shirt for athletes (see a previous Smart Insight). To add to this, Ralph Lauren's announced it will begin testing interactive fitting rooms at its Polo flagship store in New York City. These smart mirrors are capable of recognizing a customer's clothing pieces via RFID (radio-frequency identification) tags and displaying these on a large touchscreen. Once that happens, you can request different sizes and colors of items in your possession, which are then brought over to you by a Polo associate. From there you're able to keep trying on different looks or simply check out -- and if you don't speak English, there's support for Spanish, Chinese, Japanese, Italian and Portuguese.

Value for Dubai

In a shopping city like Dubai efficiency and seamless experience of customers at every touch point is becoming increasingly important to secure satisfaction. With new smart implementations of existing technologies innovative experiences can be created, and allow backend work to become more productive.